I recently picked up the paper and read a very interesting advertorial. This is an advertisement that looks an editorial. It was the “Amish Heaters” Advertisement. You may have seen it on TV or seen it in your local newspaper.
Those who have a GREAT understanding of lead generation wrote this Ad in my opinion. I could take time to break down the whole article but you could do a whole study on this ad and the discussions would be endless.
What I want to focus on is the Headline and the “sub-headline” What was the purpose and then what was the intent. The purpose of the headline you would think would be to sell more heaters and yes that is the end result they are looking for but take closer look and you will see that there is allot more to this headline. What was the Intent.....
The intent of the ad is the ultimate question that we need to come to a conclusion upon and that is whether or not they wanted the reader to believe they were getting the complete heater for free or not?
Lets take a look at the headline:
It’s purpose is to share some “GOOD NEWS” that you may not have heard or need to know. This does a few things:
The sub headlines SCREAM BENIFTS BENEFITS BENEFITS……
The second sub headline provides sense of urgency to move the customer to action quickly.
Each time I evaluate this add I am amazed at the level of understanding these writers of have the psychology of consumers buying habits. Each word is thought out and placed where it needs to be for a reason.
Is it a SIN to use psychology to increase sales? Some would say that it is manipulative others would say that it is good marketing. The fact that they mention “custom finish fee” for the cabinet I am sure would exonerate them in any court of law.
But right underneath it they mention that you can get the “heater for free” This is a play on the understanding of the word heater. Combine this with a sense of urgency and you have a Marvelous ad that will generate allot of calls of people who understand a heater to be the whole package not he actual electric heater by itself without custom cabinets which are sold at a separate cost.
I will leave the final decision up to the consumer as to how they feel when they call and find out that they have to pay for the custom cabinets. Good copywriters know how to get a consumer to hang on to every word that feeds into what the consumer wants to believe.
I wanted to believe it was FREE and that what I focused on throughout the whole AD…
Kip Charles Is The Owner and Founder of Brydge Me a Lead Generation & Marketing Company. For more information about how we can help you generate leads at an affrodable price call 1-800-985-2749
Roofing Contractor Clinton Twp MI
A reliable roofing contractor is now serving Clinton Twp MI.
10% OFF Internet Special Only... 586-580-7915
All over North America, Michigan is known for its heavy snowstorms and Clinton Twp is no exception. All those inches of snow can wreak havoc on a roof. Roof damage is very common. Unfortunately, some Clinton Twp residents are playing Russian roulette because they put off their roof repair. Any experienced roof contractor such as the ones at MGA Roofing
Ignoring the need for a roof repair can cost more money down the line. Most roof damage start off small and if you ignore it you will have a bigger problem on your hands. Smaller damages usually need a roof repair that cost less. The bigger the roof repair the more it cost. Think about it. How much would you rather spend on a roof repair in Clinton Twp, $800 or $8,000? Of course you would rather pay $800 or less if possible. Therefore, it is in your best interest to get a roof estimate and get a roof repair done right away.
All the parts of the roof work together to make sure the roof functions properly. That is another reason why it is so vital to get a roof repair as soon as you need one. If you wait, it can trigger a domino effect. Why take the chance and ruin your roof all because of a simple roof repair. It’s not worth the extra money you will have to pay for a roof repair or a roof replacement.
How do you know if you need a roof repair? Well the most obvious way is if there is a leak in your home. Another way is to stand in your yard with a pair of binoculars and look at your roof to see if there is any damage. The third option is to walk on you roof and look to see if there is any damage. Some Clinton Twp residents don’t like walking on their roof so the fourth option is probably the best. The fourth option is to have your roof inspected by a licensed roofing contractor.
When you have a roofing contractor from MGA Roofing come and look at your roof they will give you a good roof estimate and let you know what your options are. They even do 3-day roof replacements when necessary. That way they save Clinton Twp homeowners time and money. Call MGA and make an appointment for your roof estimate and roof repair in Clinton Twp today at (586) 580-7915 or check out their website for more information http://www.3dayroofs.com.
When looking for a roofing contractor in Macomb County
you can’t go wrong with MGA Roofing.
10% OFF Internet Special Only... 586-580-7915
From time to time homeowners in Macomb County have to spend money on so many home improvement projects and repairs. Getting a roof repair is not on the list of fun repairs however; it is one of the most important home improvement projects you could embark on. It ranks high on the list of importance because you cannot afford to ignore it. A roof repair needs to be done right away when a problem is sighted. Any roofing contractor can tell you that a small roof repair in Macomb County can end up being a large roof repair if it is not taken care of in a timely fashion.
MGA Roofing is the right company to call for your roof repair needs. There are several reasons why their roofing contractors would be a good choice. First, they are licensed and insured. You may get a lower price from an unlicensed roofing contractor but you would be risking your family’s health and your peace of mind if you went with someone unlicensed. Second, they offer 0% financing. That is important because many Macomb County homeowners are not really prepared financially for a roof repair so it helps to know that they don’t have to come up with a large sum of money upfront. Third, they give up to 20 years warranty for workmanship and materials. You shouldn’t accept anything less than that. Fourth, the MGA roofing contractors have years of experience in roof repair, 15+ to be exact. For something as important as a roof repair, you need a roofing contractor in Macomb County with much experience in roof repair. Fifth, they offer competitive, payment plans, and they accept credit cards. That means their roof estimate cannot be beat plus there are several payment options to make paying for the roof repair easier. The sixth reason is that they offer 3-day roof replacements. That’s great news for Macomb County residents who want to save time.
The reasons that listed above are just a few reasons why MGA Roofing should be your choice for your entire roof repair needs. Find out for yourself the other reasons why you don’t want to go anyplace else for your roof repair. Give them a call today at 586-580-7915. You can also go to their website to find out more or to schedule an appointment for a roof estimate with one of their roof repair contractors in Macomb County http://www.3dayroofs.com.
Finding a reliable roofing contractor in Bingham Farms MI is not a task to take lightly.
Inernet Special ONLY 10% OFF CALL (586) 580-7915
No one in Bingham Farms looks forward to having a roof repair. The roofing contractors at MGA Roofing understand that. There are several things to think about when embarking on that task. First you have to get a roof inspection. Then you have to get a roof estimate. Next you have to figure out the scheduling. Finally, you have to consider whether the roof repair was done well.
Too often Bingham Farms homeowners miss one very important consideration. They don’t shop around for the best roofing contractor. Having the right roofing repair contractor is a very important step because having a roof repair is so vital to the upkeep of the house. Just imagine that you are one of those Bingham Farms homeowners that spend tons of money renovating the inside of your house. The next thing you know is there is a heavy rainfall and water leaks from your roof and causes damage to all those upgrades that you made inside.
Having a roof repair is not a luxury item but it is very necessary because a well maintained roof will do what it is supposed to, provide shelter and protection from the elements. That being said, Bingham Farms residents need to be very diligent when it comes to choosing a roofing contractor. Here are some things to do before choosing a roofing contractor: 1) speak to several roofing contractors in Bingham Farms, 2) compare prices (what you should be looking for is the best value for the price not just the lowest price, 3) check to make sure that the roofing contractor is licensed and insured, 4) check the roofing contractors references and possibly look at some of his work, 5) be sure to read the contract thoroughly before signing it and ask as many questions as you need to until you fully understand all the terms and warranties, 6) find out if you will need a permit or any permission prior to the roof repair in Bingham Farms and 7) make sure that the roofing contractor will take a deposit until the work is complete.
That is a lot to think about but like I said before, your roof is very important so you need to make sure that the right roofing contractor does your roof repair correctly. Bingham Farms homeowners that don’t choose a roofing contractor carefully will waist time and money in the end. MGA Roofing is a company that can meet and surpass those seven points that I mentioned earlier. Check out their website at http://www.3dayroofs.com or call them at (586) 580-7915. They are licensed and insured. Their roofing contractors have several certifications. They also offer 3 days or less roof replacement service. They have everything you need for roof repair and they have a great warranty. Again, call or visit their website to get a roof estimate or find out more information today.
Choosing a painting contractor is not an easy choice when you live in Boston MA. It is important to choose the right painting contractor for the job.
RandyMars is a professional painting contractor that knows all too well that painting is much more than rollers and brushes. They help homeowners in Boston make the right color choices for every project. Marco (http://www.randymarspainters.com) says, “When painting your home you want to not only know what colors look best but how to achieve the optimum look and feel that you want.”
RandyMars Painting Contractors have different interactive tools available on their website to help Boston homeowners choose the right colors. One of the tools that they have is the Benjamin Moore color wheel. You don’t have to worry if you don’t know how to use it. When you set up an appointment for a consultation with one of their representatives, they show you how the color wheel works.
There are several benefits for homeowners from Boston when they use the color wheel. First, it provides accurate color matching. Second, to evaluate colors better. Third, to understand how color interacts with light. Fourth, to create harmony. And finally, to understand colors and their relationship to each other.
Colors also affect mood. The painting contractor will teach you as a Boston homeowner, which colors create which moods. The moods that the colors create will set the mood for behavior, emotional state of mind, and physical responses.
In addition to color, the painting contractors are skilled in faux finishes like: ragging on and ragging off, geometric reflections, sponging on and sponging off, and color washing. RandyMars painting contractors can mix and match colors until they find the right colors that are good for you and they show you what the colors will look like after you have chosen them. You don’t have to wait until they are on the wall. That’s great news for Boston homeowners because they don’t have to waist time and money for a painting contractor to do work that needs to be redone.
With all of these benefits you can see that when homeowners in the Boston area choose RandyMars as their painting contractor, they are getting quality. So join the other happy customers in Boston and call RandyMars today to set up an appointment for a consultation if you are in the Boston area and you need a painting contractor that will get the job done right. Their number is 1(781) 810-4517. You can also visit their website at http://www.randymarspainters.com.
Recently I had the wonderful opportunity to speak with a potential client who asked me "kip can you guarentee me that you can provide me two contractor leads a day". I replied to him that if anyone guaranteed you two contractor leads a day with out testing your market they were most likely scammers.
Any real marketer knows that nothing is absolutely proven until its proven.
He continued to try to fit me into the same box that has been painted by so many SEM, PPC, SEO companies on the market that are selling contractor marketing services. I explained to him that I like to sleep at night ( though I only sleep about 4 hours) and the little sleep that I get I don't want it to be filed with nightmares of clients complaining that I have lost their money.
He then went on to try to compare pay per click with pay per call. He could not understand why a pay per call company was so confident they could get him 2 contractor leads a day but that I was hesitant to gaurentee how quickly an SEM campaign would begin to produce leads. I went on to try explain the difference between the two models.
If I were a pay per call company I would charge you lets say $80.00 a lead. My goal would be to sell you two leads a day times 30 days. This would be $4800. dollars. As the Pay Per Call company I would be looking to generate that lead at around half of what I am selling it to you for lets say around $40.00 dollars a lead. That would mean that I would make $2,400.00 per customer per month.
It sounds like a great business model.
Now in contrast to that you could hire a pay per click company and give them $2,400.00 (half the money that you paid the pay per call company) and tell them that your goal is to have a cost per acquisition (CPA) of $40. It is their job to now work to get you as many leads as the pay per call company can at half the price. Better yet you could give them the same $4800 and get twice as many leads as you would with a pay per call company.
The benefit to going with a pay per call company is that you don't pay until you get a qualified exclusive lead. You are going to pay a heavy premium for that type of lead but you have less exposure. The alternative is to go with a competent pay per click company and set the acquisition price that you want to meet. With this method your exposure is upfront but you will save in the long run if the Pay Per Click company can meet your acquisition target.....
Kip Charels www.contractorleadssuck.com is a business development specialist who works with small to mid size business looking to generate leads and increase sales.
When it comes to deciding what type of quality and finish you would like for your new driveway paving job, look no further than Absolute Pavers! We are primarily located in Central Florida, with our home base in Polk County, and are now expanding into the Altamonte Springs,
Florida market.
With this new move come new specials. We are pleased to offer a 2.99 per Sq Ft special on all new driveway paver jobs, including installation. This special can be offered because of our rapid growth and specializations in the following paver job areas: Driveway, pool deck, walkway, and retaining walls.
Absolute Pavers will beat out other competitors in the Altamonte Springs area with our Lifetime Warranty on all new driveway paver jobs. This written warranty allows the peace of mind for consumers to have a reliable and efficient service delivery of goods, with the knowledge that any future problems can and will be corrected free of charge.
As we explore the Altamonte Springs market, it would seem as if the three major concerns of new jobs for potential customers are if the products meet personal standards with: Beautification, Being with Budget, and Endurance of the final product. Absolute Pavers will save you money, time, and can guarantee a new model or refreshing look for any current projects.
We promise to meet these and any other concerns, and are available to discuss these concerns through our website, http://www.AbsolutePavers.com, or by reaching is at 1-800-943-1685, email at Info@absolutepavers.com
When trying to find a driveway paver, customers usually try to find a reputable company who is experienced and can provide quality service and products. Absolute Pavers are proud to announce we have expanded and now serve the Brandon Florida area and are ready and able to provide these services with the concerns above in mind.
Absolute Pavers specialty is with driveway pavers, pool deck pavers, walkway pavers, and retaining walls in the Brandon area. And as we begin our new venture in Brandon, we are pleased to offer a 2.99 per Sq Ft special on all new driveway paver jobs, including installation.
Absolute Pavers has the ability to offer this special due to increased growth and expansion in the Florida area. With our home base in Polk County, we have witnessed massive growth and a reputation based on merit and customer service. In comparison to other competitors, we are also able to offer a Lifetime Warranty for driveway paver jobs, and promise to correct any problems at no extra cost to the consumer. This warranty is provided to you in writing.
In the Brandon, FL Market, there are three concerns, which matter to potential consumers. These would include longevity of the product, how it looks, and related costs. Absolute Pavers would like to guarantee the best answer to these, and any other concerns you may have.
Please visit our website http://www.AbsolutePavers.com, for additional information. We can also be reached at 1-800-943-1685, email at Info@absolutepavers.com
Locating a driveway paver in Tampa is not difficult since there are many paving professionals in the Tampa vicinity. The test to simplifying this process is to locate installers who provide an excellent service at reasonable priced rates.
Absolute pavers are excited to publicize that they will now be providing services in the Tampa area. To celebrate this move to this area, Absolute Pavers is providing a special offer for new consumers residing in Tampa, Fl. For a limited time period Absolute Pavers will guarantee prices of a 2.99 per Sq Ft special combined with installation.
“If you are in the market for driveway way pavers and live in the Orlando Fl Or Tampa Fl area then Absolute Pavers wants to be one of the 3 quotes that you should get as a home owner” says Bert The owner of Absolute Pavers http://www.absolutepavers.com.
Absolute Pavers is an organization that is developing at an enormous speed in Central Florida, with the parent company based in Polk County. As a result of increased demand from consumers we had to expand our services because of the benefits offered: affordability, quality of service delivery, with delivery being provided in a time efficient manner; Absolute Pavers is proud to have expanded into the Tampa markets.
Another significant benefit offered to customers, which allows us to stand out against our rivals, is the Lifetime Warranty on all driveway paver installs. “When we say Lifetime we mean it!” If there is a disruption in service due to the quality of our install or other related services provided by us, we will fix and/or replace at our expense 100%. This offer is part of the original contract and offers all consumers a sense of quality work being offered with little to lose.
Benefits that are unique for consumers in the Tampa area when searching for driveway pavers are categorized as the
following:
1- Quality- Longlasting and superior workmanship in materials, which defines the final appearance
2- Value- Receiving this quality of service provided in an efficient and value saving manner
3- Resilience- Knowing the products and materials used in all job types will be preserved and have the lifetime guarantee.
Absolute pavers has taken command of the industry for walkway pavers, pool deck pavers, driveway pavers, or retaining walls in Orlando, and now in Tampa. Please visit our website to see how Absolute Pavers can meet your needs, http://www.AbsolutePavers.com .We can also be reached at 1-800-943-1685, email at Info@absolutepavers.com